Drees Homes is a family-owned home building company with a passion for making custom homes easy. For over 95 years, we have taken care of our employees and our customers. It's why we rank as the 21st largest privately-owned builder in the country and have a track record of long-tenured employees. We're proud of being named a 2023 and 2024 U.S. Best Managed Company, a program sponsored by Deloitte Private and The Wall Street Journal, and we've been officially certified as a Great Place to Work in both 2023 and 2024. Enrich your career at a company that values integrity, excellence, opportunity, stability and success.

Headquartered in Fort Mitchell, Kentucky, Drees has operations in ten metropolitan areas: Greater Cincinnati and Cleveland, Ohio; Austin, Dallas and Houston, Texas; Indianapolis, Indiana; Jacksonville, Florida; Nashville, Tennessee; Raleigh, North Carolina; and Washington, DC.

Drees Homes is growing! We are seeking a full-time, tech-savvy Digital Strategist to work in our Ft. Mitchell, KY headquarters. The Digital Strategist is a creative marketer who will establish the vision and strategy and then executes demand-generating digital marketing campaigns for our operating divisions. The individual in this role will be responsible for digital marketing tactics to grow the online sales funnel. This will require creative digital planning, investigation, analysis and reporting.

Responsibilities:

• Leads Drees Homes' digital marketing and demand generation strategy across paid digital channels including social media, display banners, Google paid search, and email with the goal of increasing online leads and conversions.
• Works with Advertising Manager to lead content creation via both internal designers and agency partners.
• Traffics digital advertising to agency partners or media vendors and organizes digital content in our asset library.
• Analyzes data and metrics to measure the success of marketing campaigns and make data-driven recommendations for optimization.
• Collaborates with IT and Marketing to define and execute roadmap of future system enhancements.
• Works with marketing operations to manage and update data feeds that fuel third-party Real Estate sites and advertising tactics.
• Champions SEO best practices within the company, and conducts regular audits to ensure successful positioning of our listings within search results.
• Develops and manages high-quality reporting and communicates performance and insights.
• Will manage the digital marketing budget and ensure accuracy of media placements.
• 10-15% travel, sometimes overnight

Preferred Knowledge and Skills:

• Bachelor's degree in marketing, business or related fields of study. Ad agency experience and/or digital media certifications a plus.
• 5+ years of experience of active, hands-on experience placing paid digital advertising.
• Strong experience with Microsoft Excel, Google Analytics, GA4, Google Tag Manager. Use of PowerBI and Optimizely CMS is a plus.
• Planning and executional skills - planning, writing briefs, segmentation, campaign setup, QA, A/B testing, reporting.
• Creative problem-solving and strategic planning skills
• Demonstrated analytical and problem-solving skills; has leveraged data to drive decisions and turned results into actionable learnings.
• Good interpersonal collaboration skills, communication skills with experience presenting data and making recommendations.
• Knowledge of current and future trends in digital marketing and communications platforms and applications.

Drees offers a competitive salary and a comprehensive benefits package including profit sharing and 401(k) plans. 

Join a special team that works together to make Drees a successful company and a rewarding place to work!

Equal Opportunity Employer / Drug-Free Work Place

To learn more about Drees Homes, please visit our website - www.dreeshomes.com